The Blue-Ribbon Hotel is a busy three-star, mid-scale property located on the outskirts of Sydney, New South Wales and is a convenient ten minutes’ drive from the Kingsford Smith Airport, primarily catering accommodation for the conference and business market. Though, the property has been operational for twenty years, it still has many unresolved issues and… Continue Reading

Hill stations are the source of attraction for most tourists. India is lucky to have plenty of hill stations in its northern part. Almost all the hill stations offer adventure tours. Mussoorie is one of the best among them. India’s famous hill station Mussoorie is located in the Dehradun district of Uttarakhand. STC Travels offers… Continue Reading

Various mountainous regions in Northern India attract the attention of tourists. Among them, Ladakh(“the land of high mountain passes”) is one of the best.  Leh, being the main city of Ladakh is mainly situated at 3500m above sea level. The city covers various mountainous ranges including the great Himalayan, Zanskar, Ladakh, and Karakoram ranges. Leh… Continue Reading

Are you a tour lover.? If yes, then hopefully you must be looking for some adventure places to spend time. In India although we have various places to visit when going to the northern part, we never forget – Manali. Located in Himachal Pradesh, Manali is one of the best travel destinations in India. The… Continue Reading

When the name “Mussoorie” comes into our mind, our mind becomes enthusiastic. It starts interpreting a lot of new ideas, new places, new memories, etc. Located in the northern part of India, Mussoorie is the center of attraction for most tourists. Mussoorie tour is like bringing soul in the body. Among all the best places… Continue Reading

Manali is one of the most beautiful and attractive places in Himachal Pradesh. Even 3 days of backpacking is enough for Manali Tour Packages as one need not have to make many holidays in order to explore this vibrant hill station in Kullu Valley. In India, the colorful and vibrant Manali, Himachal Pradesh, is a… Continue Reading

Leh Ladakh bike trip from delhi is the dream road trip destination for any motorbike enthusiasts or traveler, and they will not be hesitating to tell you that it is this place. It is something that every rider and traveler should be experiencing at least once in his or her life when it comes to… Continue Reading

In the hospitality industry, since all businesses target different segment groups for marketing their products, established on their consumer preferences, marketers should cautiously utilize consumer behavior as an important tool to perfectly read their customers, that requires intensive research and good management skills, which ceaselessly changes with time. Hence, this essay will explain the importance… Continue Reading

The Accor group with its headquarters located in France is known as the ‘first operator’ worldwide, which is currently operating ‘3792’ properties across ’92’ nations, containing ‘seventeen’ different brands from ‘economical’ to ‘luxurious’ establishments for targeting different customer segments (AccorHotels, 2016). Being scattered all over the world, this group must function differently in different countries… Continue Reading

Nowadays, since all establishment positions themselves through their targeted segments in the marketplace, the segmentation strategy has heavily impacted the hospitality environment and provided businesses, a major competitive advantage, when delivering the products with its specialized features to fulfill their consumer’s desires and expectations. Therefore, this essay briefly describes the segmentation concept with its major… Continue Reading