After careful review of taglines of famous mobile phones in market, following marketing preferences come to mind. Consumers have deep desire to stay connected with their product and identify themselves with the device. Adjectives like ‘Sleek’, ’Powerhouse’, ’Back Up’. There’s set of consumers who are more concerned about the battery reserves of their phones. Their… Continue Reading

Starting a day with morning cuppa and an e-news delivery provider brings forth spat of management mishaps occurring over India corporations. Government regulations are honored by corporates so they can be a responsible partners of ‘The State’ to enable welfare of the people. A business not creating value for society will be shortlived. Innovation and… Continue Reading

Continuing with our thoughts on the last article, technology has become part and parcel of our lives. All products impacting human lives have a capacity to make a positive impact. However, this impact can very quickly turn into menace if boundaries are not well defined and social context is missed out. Today’s technology specialist and managers… Continue Reading