In the last few years, the number of internet users is growing very fastly. Most consumers are online. That is why this is the best place for advertising products and make an online presence and connect to almost consumers. For many years, Companies believed in the mouth-marketing, or billboards, postcards and leaflets for branding and advertising. These days you have heard about “Digital Marketing”. Yes, Digital Marketing:- it is the most prominent word in the marketing field these days.
So, Are you willing to learn about Digital Marketing? If yes, then you are in a good place. It is very beneficial for a blogger, a website owner, a personal brand and everyone who wants to be a successful Digital Marketer. In this blog, we’ll cover Digital Marketing Basics, Digital Marketing Tips, Search Engine Optimization(SEO), Social Media Marketing, Email Marketing, Google ads, PPC(pay per click).
So, Let’s start…!! Happy reading..!! Enjoy..!!
What is Digital Marketing?
Digital Marketing is a form of marketing in which we use the internet, mobile devices, social media, search engines, email marketing and other channels to reach more and more consumers. We can also say that Digital marketing is the technique of promoting and selling products and services.
Why Digital Marketing?
These days most people spend their time on the internet. So, without Digital Marketing we’re missing out on a large portion of our market. We are going to the business for:-
- Provide Services/Products to the Customers/Users.
- Lead Generation.
- Saving Money.
- Get in touch with Customers.
- Reaching Global Markets.
- Ready for Internet of Things (IoT).
- Online Business Survival.
For Whom Digital Marketing?
- Start-ups / Entrepreneurs
- Content Writers
- Service Providers
Digital Marketing Strategies
- SEO (Search Engine Optimization)
- Social Media Marketing
- Affiliate Marketing
- Content Marketing
- Video Marketing
- Email Marketing
- E-Commerce Marketing
- Google Search Console
- Google AdSense/PPC Marketing.
SEO(Search Engine Optimization)
Just like the name, this is the process of optimizing a website to rank higher on the Search Engines like Google. SEO is the best method to drive organic traffic on your website. When your website’s link reaches on the first page then you need to only maintain this position and people will continually find your service or product. Search Engine Optimization(SEO) can be of On-Page SEO, Off-Page SEO or Technical SEO.
- On-Page SEO
- Off-Page SEO
- Technical SEO
Social Media Marketing
Social Media Marketing is a very good platform to promote your brand and your content on your social media channels. The channels you can use in social media marketing include:-
Affiliate Marketing is a process of earning a commission for promoting someone else’s products or services on your website, YouTube channels, blogs, or social media profiles. It is also said as Referral Marketing.
Content Marketing is a type of marketing that focuses on creating, publishing and distributing content(such as videos, blogs, and social media posts) for targeted consumers online. We can do it through:-
- Blog posts
- Online brochures
- White papers
- Articles and guides
Promoting the video to get more likes, views, comments and shares can be done with this option. Videos from platforms like YouTube, Facebook, etc. can be promoted Organically or by the Paid method.
Email Marketing is the best for promotions, follow-up messages, subscription-based newsletters, upcoming sales, interesting content, and more. That’s why most companies use Email Marketing.
E-Commerce is selling the product online. With this marketing technique, we can promote the products to the target users and increase sales.
Google Search Console
The Search Console helps us to monitor and index the website pages in the search engines. We can check the performance and inspect the URL using this.
Google AdSense/PPC Marketing
PPC is a way of buying visitors to your website by paying a publisher every time your ad is clicked. One of the most famous types of PPC is Google Ads, which allows us to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place.
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