Digital Marketing Complete Overview

Digital Marketing is the component of Marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media platforms to promote products and services.

Why Digital Marketing

Providing Services/Products to the Customers/Users
Branding
Lead Generation
Awareness
Saving Money
Get in touch with Customers
Reaching Global Markets
Winning Trust of People
Ready for Internet of Things (IoT)
Online Business Survival

Traditional Marketing v/s Digital Marketing

Digital Marketing for Whom?

Start-ups / Entrepreneurs
YouTubers
Content Writers
Service Providers
Businessmen
Freelancers
Traders
E-Commerce
Artists

Career in Digital Marketing

Digital Marketing Manager
SEO Executive
Social Media Manager
Content Writer
Blogger
YouTuber
Affiliate Marketer
Advertising Expert

Digital Marketing Modules

Create Website/App/Video/Social Media
Keywords Research
SEO & SEM
Google Analytics
Google Search Console
Infographics
SMO & SMM
Blogging
Google AdSense
Email Marketing
Text Marketing
Affiliate Marketing
E-Commerce Marketing
Google Ads/PPC
Action & Event Marketing
Lead Generation
Online Reputation Management
Video Marketing

1. Create Website/App/Video/Social Media

To start Digital Marketing first we must have pre-requisites like Website, App, Video, Social Media profiles etc. To create website you can use any coding language like HTML, CSS, JavaScript, PHP etc or can use any CRM like WordPress, Wix etc. Similary you may go for creating Android or iOS Application to promote your brand or business. Try to create good company profile and if it can be done in form of video, it will give you double bonanza. At the last create all socical media profile which suits to your business requirement like Facebook, Linkedin, Instagram, Twitter, YouTube, Pinterest etc.

2. Keyword Research

The words which user searches to get the desired result on search engine are called Keywords. We can do keyword research and find search volume and traffic on the particular keywords. Keywords are broadly classified as :

Short Tail Keyword
Medium Tail Keyword
Long Tail Keyword

3. Search Engine Optimization & Marketing

Search Engine Optimization (SEO) is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics. SEO can be of White Hat, Black Hat or Grey Hat. SEO activities include :

On Page SEO
Off Page SEO
Technical SEO
Local SEO

4. Google Analytics

With this tool, we can measure the traffic of website i.e how many users are coming on website. Just SignUp using your Gmail ID, get the code and paste in <head> section of your website.

5. Google Search Console

The Search Console helps us to monitor and index the website pages in search engine. We can check the performance and inspect url using this.

6. Infographics

Creating attractive designs, posts, banners, flyers for grabbing the attention of audience is called infographics. Present the information in the form of Graphics which suits to the customers. Tools used for creating infographics are Canva, Photoshop, Adobe Illustrator, Pixlr, Corel Draw etc.

7. Social Media Optimization & Marketing

This practice promotes your brand and your content on your social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:

Facebook
Instagram
YouTube
Linkedin
Pinterest
Reddit

8. Blogging

Writing attractive articles about any topic, idea, concept etc is called blogging. If you are good at content writing, then you should start blogging. Use keywords and follow SEO Guidelines while writing blogs.

9. Google AdSense

Once you get good traffic on your website or blog, You can apply Google AdSense for your website. Google will provide Ads on your website and in return, you can get money. Be sure you must have good content and traffic on website.

10. Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business website.

11. Text Marketing

Text Marketing includes sending bulk SMS to the large number of users. You can send offers, info or can promote our Service/Product. You can buy Bulk SMS pack and can start sending messages.

12. Affiliate Marketing

This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. It is also said as Referral Marketing.

13. E-Commerce Marketing

E-Commerce is selling the product online. With this marketing technique, we can promote the products to the target users and increase the sell. Various activities are done in this.

14. Google Ads/PPC

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place.

15. Action & Event Marketing

For promoting any event, we can submit the event on various event submission sites. Also we can create some forums or community to grab more participants for the events.

16. Lead Generation

Lead is the most crucial part of Business. We can generate leads by various ways. Most effective way is to create a Landing Page and run Google Ads/PPC on it. You will get amazing response.

17. Online Reputation Management

Online Reputation Management is an ongoing task which serves to create, cultivate and maintain your brand name and its good standing online. Providing more number of positive reviews will lead your brand to stand out in the competition.

18. Video Marketing

Promoting the video to get more number of likes, views, comments and shares can be done with this option. Videos from the platforms like YouTube, Facebook etc can be promoted Organically or by Paid means.